Philly | Global Campaign Oversight & Design Support
Ogilvy team designed a new deliciously simple type-led brand system for Philadelphia cream cheese. The ‘Spread friendship’ brand positioning draws upon research by behavioural science team, bringing alive the insight that Philadelphia is seen as an inherently comforting and social way to connect - 'something that is always there for you whenever you need to create something simple and delicious'.
Design | Brand | Art Direction
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Involved in multiple projects on the Philly account in Ogilvy. Supported the team in UK with seasonal campaigns, social assets, brand guideline revisions. Involved in oversight of global campaigns, advising on best use of brand and design elements for external teams.
