Formula 1 | Brand Refresh
Dynamic visuals designed to support customer experience programme replacing engagement gap and driving sign-ups for online entertainment. The design remixed trackside content with front cover style layouts, turbocharged grammar and bold typography for a curated, premium feel. Experiences were delivered direct to fans, embracing a refreshed F1 brand, hyper-responsive email newsletters and journeys, and a complete digital brand guide.
Design | Brand Development | Art Direction
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Delivered key visual assets to support brand development across digital assets including website, emails, digital displays, and paid social advertising in collaboration with art directors. Partnered with UX designers to build a consistent email design system, and created a comprehensive digital brandbook complete with guidelines and assets spanning multiple campaigns.
