Sainsbury’s | Promo Assets
Sainsbury's puts a strong emphasis on developing a distinctive brand personality that influences its expression across numerous channels. This warm, straightforward, and lively character has been effectively conveyed through a range of assets, such as OOH (out-of-home), press ads, and social and digital media.
Brand | Typography | Art Direction
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Involved in wide variety of design outputs including out of home, social and print ads. Layout development, managing retouching notes, overseeing digital and outdoor format artwork in collaboration with art directors.
![Anna Dormidontova_Sainsburys_1.gif](https://images.squarespace-cdn.com/content/v1/6411a2618d11716237433f11/12f0c423-be23-4dc7-ae37-fdbf704026a5/Anna+Dormidontova_Sainsburys_1.gif)
![Anna Dormidontova_Sainsburys_2 (1).png](https://images.squarespace-cdn.com/content/v1/6411a2618d11716237433f11/bf158d72-773a-4c05-aeb5-56b22d28ba7b/Anna+Dormidontova_Sainsburys_2+%281%29.png)
![Anna Dormidontova_Sainsburys_3.gif](https://images.squarespace-cdn.com/content/v1/6411a2618d11716237433f11/65f720b2-cace-4446-9701-7af617d2acdf/Anna+Dormidontova_Sainsburys_3.gif)
![Anna Dormidontova_Sainsburys_4 (1).png](https://images.squarespace-cdn.com/content/v1/6411a2618d11716237433f11/55ccdd1c-c46d-485c-ab8a-3aaf602ec835/Anna+Dormidontova_Sainsburys_4+%281%29.png)