Sprite & Burger King | Collaboration
A wearable collaboration between Sprite and Burger King, rooted in festival culture. The collection translates the visual cues of both brands into a series of detailed silk scarf designs, drawing on bold colour palettes, graphic identity and iconic logomarks with the craft and finish of a luxury accessory. Familiar brand codes are reinterpreted with precision and personality, elevating everyday iconography into something collectible.
Art Direction | Concept Development | Brand
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Involved from concept to production. Defined the creative direction, developed moodboards, presented to stakeholders and crafted the illustrations and patterns through to final artwork.
Insight
Gen Z are redefining what luxury accessories mean — less a signal of wealth, more a declaration of cultural identity. The shift is away from fashion towards belonging. With silk scarves becoming a fixture at festivals like Keine Music, the opportunity was clear: create an object that lives at the intersection of brand culture, craft and community.
Art Direction
The collection centres on intricate pattern design, drawing on the bold brand colours of both Sprite and Burger King and reframing them through the lens of a considered luxury accessory. Festival playfulness drives the energy while the silk format and detailed illustration work grounds it in craft and finish.
In the Details
The Burger King crown and Sprite's lemon motif are woven together into a single hand-refined illustration — intricate, intentional, and designed across two colourways with craft at its core.