Health | Strategy & Brand
Strategic brand work within regulated healthcare communications. The ‘Wellness Gap’ in the UK is lost growth potential for brands. 69% of British consumers believe brands need to embrace wellness as part of their core mission yet only 35% find brands’ wellness benefits believable. This gap is tran into strategy: establishing authentic brand positioning, defining clear messaging and tone of voice, then building flexible design systems that maintained credibility across channels. Combining consumer insight with health expertise to close the gap between what people want from brands and what actually lands.
Art Direction | Brand Management | Design
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Worked with clients on a wide range of healthcare communications and brand management. Created brand identities for medical symposiums, medical assets for healthcare professionals and patients, digital work with global build teams, and provided art direction and production oversight across campaigns and visual communications.
